The Project Magui Loti, a new brand focused on fitness needed a sophisticated and modern identity to launch in a competitive market. The objective was to create a brand that felt premium, feminine, and motivational, summed up by their tagline, “Sua melhor versão começa aqui.”
The Solution I developed a complete brand identity system built around an elegant monogram.
Logo Design: I designed a custom “ML” monogram using fluid, clean lines to create a sense of movement and elegance. The monogram is enclosed in a double circle, giving it a premium, badge-like feel.
Color Palette: A palette of rose gold, soft pink, and deep bronze was chosen to communicate warmth, luxury, and a strong feminine energy.
Application: As a “Photoshop Specialist,” I created realistic mockups (like the cropped T-shirt) to show the client exactly how the brand would look in the real world, confirming the logo’s versatility and impact on apparel.
The final result is a strong, memorable, and high-end brand identity that positions Magui Loti perfectly to attract its target audience.
My Role
- Branding
- Art Direction
- Graphic Design
Credits
- Magui Loti Ltd
